Describe the consumer profile using geographic

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Problem

Dear tutor: I need a five-page essay on the topic of market segmentation. I select Quaker Oats from PepsiCo

Development: Briefly describe the selected product. For the selected product, describe the consumer profile using geographic, demographic, psychographic and behavioral segmentation bases. What factors should marketing strategists take into account when choosing a target market?

Conclusion: What recommendations would you make to the company that offers the selected product or service to improve the value proposition for the consumer of the new millennium?

Reference no: EM133652198

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