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Describe the consumer buyer decision process of nike

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Reference no: EM132973528

Define and describe the consumer buyer decision process of 'NIKE' and provide recommendations to decision-makers.

Discuss and identify the influence of reference groups on the decision-making process went through by the consumers identified in Nike's target market.

Recommendations to apply reference groups' influences in 'NIKE' developing marketing strategies.

Reference no: EM132973528

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