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Describe the consumer buyer decision process

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Reference no: EM132968452

Report Writing on Apple

1. Apple and its target market.

2. Define and describe the consumer buyer decision process of 'Apple' and provide recommendations to decision-makers.

3. Discuss and identify the influence of reference groups on the decision-making process went through by the consumers identified in Apple's target market.

4. Recommendations to apply reference groups' influences in 'Apple' developing marketing strategies.

Reference no: EM132968452

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