Reference no: EM131397029
Self Analysis
You will collect promotional materials that depict you as a consumer. You will organize these promotional materials into your choice of a written or visual presentation (i.e., video). There is no page requirement if written. The video may be no longer than 5 minutes. All submissions should be professional.
Your report should include the following:
1. 12 different consumer behavior theories, as covered in the chapters studied before the due date.
a. Each category must have 2 examples.
2. 30 pieces of promotional material from 30 different products/companies.
3. At least one example of each of the categories of promotional tools. The categories are advertisements, sales promotions, public relations, personal selling and direct marketing.
See the following links for additional explanation:
https://www.managementstudyguide.com/tools-of-promotion.htm#
and
https://www.linkedin.com/pulse/20141002042202-284765029-promoting-products-5-components-of-the-promotional-mix
4. You may use examples of things that definitely don't work for you.
5. Source information: a copy or a brief description of the promotional material.
a. You may forego the description if including screen shots, pictures, or any other form of still graphic.
b. If referencing video, include the URL to the video and describe the content such that I don't have to watch the video to know its basic premise.
c. The descriptions should be no longer than 3 sentences.
Suggested presentation format
Describe the consumer behavior theory and how it relates to you.(1-2 paragraphs. Paragraphs have at least 3 sentences.)
List the promotional materials. Include the following information:
Promotional material name:
Description or copy of promotional material:
Type and category of promotional tool:
Comment regarding appeal of the promotional material:
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