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Read the chapter on Product and Review the PowerPoint slides. Focusing on Product:
1. Identify the 4 classifications of consumer products Then for each of the classifications,
a) describe the consumer behavior
b) describe the role of marketing (the 4P's) for each classification.
c) Identify a product that would belong to each particular classification
2. Why are consumer products classified and what benefit does this provide for marketers?
Determine the company's distribution intensity (intensive, selective, or exclusive). Identify where its products are available to customers.
What works well for customers? Identify the retailer's weakness in terms of how the retailer relates to customers. What doesn't work well for customers?
Consider the customer satisfaction model show below. Explain, why is it important to measure customer expectations as well as actual satisfaction from consumption or usage?
Choosing a sales compensation plan is an important decision. However, there is no one-size-fits-all approach.
why would an organizational buyer want to get competitive bids? identify and explain two situations when competitive
A digital audio mixing system uses 16 separate recording channels. - How many megabytes of hard disk space are required to record a 3-minute song for a 16-channel recording?
What does Rawls mean by the "veil of ignorance"? What purposes does it serve in arriving at principles of social justice? Give a media-related example (other th
Design and format each slide for a presentation. The notes sections must total a minimum of 250 words for the entire presentation.
What marketing strategy should be considered? What are the best communication strategies and why? What is the best timing of entry? How would it impact their market growth?
Do you agree that when brands partner-up, you (the consumer) are the winner? Explain why HBO partnered up with Apple to launch HBO Now
What your opinions about marketing a non-profit were before and whether or not they have changed or stayed the same?
Submit the third section of the Final Marketing Plan, Marketing Strategy
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