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Describe the concepts of societal marketing

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Reference no: EM132306015

Question: Put yourself in the role of a marketing manager - from this perspective, do you agree with the concepts of societal marketing and sustainability? Why or why not? How does a focus on sustainability affect the marketing manager's role and activities? Identify two organizations that you believe do a great job of paying attention to sustainability and present the evidence that leads you to this conclusion. Answer with at least 500 words.

Reference no: EM132306015

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