Describe the concepts of product item and product line

Reference no: EM131859936

Question: The Crayola brand is currently placed on a wide variety of products, including crayons (standard and fluorescent colors packaged in a wide variety of box sizes), markers (regular and washable), paints (watercolor and acrylic), scissors, glue, and children's clothing. Using Crayola as an example, describe the concepts of product item, product line, and product mix and what listed above would fall in each category.

Reference no: EM131859936

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