Describe the concepts of horizontal and vertical conflict

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Reference no: EM13114586

1. Which type of vertical marketing system does zara employ? list all benefits that zara receives by having adopted this system.

2. Discuss the concepts of horizontal and vertical conflict as they relate to zara.

3. Does Zara experience disadvantages from its "fast fashion" distribution system? are these disadvantage offset by the advantages?

4. How does Zara add value for the customer through major logistics funtions?

Reference no: EM13114586

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