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Describe the concepts of customer lifetime value

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This section consists of THREE (3) questions. Answer ALL questions.

1. Describe the concepts of customer lifetime value and explain how it relates to the customer equity for HSBC. Support with FOUR (4) points.

2. An international conglomerate like Apple Computers has segmented its customers into two groups: high-volume customers and low-volume customers. Suggest FOUR (4) different styles of communication the firm should implement to reach each group of customers.

3. Apply the Boston Consulting Group (BCG) Matrix on Sime Darby Group. What should be the Group's strategy based on the matrix? Next, elaborate THREE (3) benefits and THREE (2) limitations of using this matrix for the Group.

Reference no: EM132864262

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