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Question: Describe the concepts of channel management, conflict, and cooperation. Manufacturers must practice channel management by developing and maintaining relationships with the intermediaries in their marketing channels. The channel captain is the dominant member of the channel. Horizontal and vertical conflict can arise when disagreement exists among channel members. Cooperation is best achieved when all channel members regard themselves as equal components of the same organization.
At a minimum, each student will be expected to post an original and thoughtful response to the DB question and contribute to the weekly dialogue by responding to at least two other posts from students.
Write an Executive Summary that spans the entire range of topics within your MBA program and that integrates prior learning, experiences, and insights gained throughout the MBA program.
This assignment consists of four parts. Please label each part of the assignment Part 1, Part 2, Part 3, and Part 4 in the document, and insert a page break after each part. Please submit as one document.Note:
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Should the Court grant the summary judgment motion, or is there enough evidence of a tying agreement here to allow the matter to proceed to trial? Explain.
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