Describe the concepts of channel management

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Question: Describe the concepts of channel management, conflict, and cooperation. Manufacturers must practice channel management by developing and maintaining relationships with the intermediaries in their marketing channels. The channel captain is the dominant member of the channel. Horizontal and vertical conflict can arise when disagreement exists among channel members. Cooperation is best achieved when all channel members regard themselves as equal components of the same organization.

Reference no: EM131459589

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