Reference no: EM131156915
Need some ideas, any help is appreciated, thank you!
Write clear and concise answers and limit your response to 750 words per question. Submit your completed exam viaTurnitinby10:00 p.m.(San Francisco time) onSunday, August 7, 2016. No late exams will be accepted. You may use any of the materials we have used for this course, but you must work independently and cite all your sources. If you have questions, you may e-mail me [email protected].
Tips: Do not restate/describe the concepts from the book,Managing Global Innovation(Doz and Wilson, 2012). Instead, use the concepts as tools to analyze each exam question. Write concisely using your 750 words carefully. You do not need to restate the question or provide an introduction, but do not use bullets.
2) Choose a new international market for a company and discuss the pros and cons of using attracting, foraying, and experiencing from Chapter 2 ofManaging Global Innovation(Doz and Wilson, 2012) to enter this new market for this particular company.
3) Choose a domestic company (one that has yet to expand globally) and combine the locational approaches of substitution, complementarity, and discovery from Chapter 3 ofManaging Global Innovation(Doz and Wilson, 2012) to propose a multinational business structure and approach for this particular company.
4) Choose a multinational business project (for example, new product development, a production location decision, a new market entry, etc.), and propose how you would address the challenges highlighted in Chapter 4 ofManaging Global Innovation(Doz and Wilson, 2012) (lack of receptivity, inadequate connections, multiple different contexts, transferring and integrating complex knowledge) with the approaches for improving receptivity and communication described in Chapter 5 ofManaging Global Innovation(Doz and Wilson, 2012).
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