Describe the concept of knowledge management

Assignment Help Marketing Management

Reference no: EM131189764

Advanced Diploma of Business
Manage Knowledge and Information

Assessment Task 1

This involves two parts.
•Part A needs to be completed as an individual task.
•Part B is a team task. Your trainer/assessor can assist you with forming the teams.

Part A:
This is an individual assessment task. Read the following case and answer the questions.

Kimberly-Clark Australia (KCA) is one of Australia's leading manufacturers, marketers and sellers of personal care, family care, health care and related products. KCA is entirely owned by the global Kimberly-Clark Corporation (KCC). KCA employs approximately 1850 employees across Australia and New Zealand.

KCA creates, imports, and acquires knowledge in a variety of ways. R&D is particularly important for both product and process innovation and improvement and KCA can draw on the resources of KCC as well as their own local R&D activities.

The complete case study is provided separately. Ensure that you receive a copy from your trainer/assessor.

Read the complete case study (Kimberly-Clark Australia: Source: Australian Business Foundation) as attached and answer the following

questions.
1. What are the key forms of knowledge that KCA create and share across their business operations?

2. Explain KCA's benchmarking process. How did the benchmarking process lead to cultural change at KCA?

3. Explain why KCA needs to constantly create and share knowledge

4. Explain KCA's syndicate team approach for knowledge management development. What are the major benefits of the team approach?

5. In your view, what are key strengths and weaknesses of the system?

Part B:

This project can be given either as an individual or a team (up to three members) task depending on class size and group profile.

In this assessment task, you (or your group) will be analysing a given data set and then developing a Knowledge Management Plan based on a sample organisation. You will be provided with a business plan of an organisation (randomly selected and downloaded from the internet). Review the business plan and develop a "Knowledge Management Plan" assuming the need for creating, managing and sharing knowledge within the organisation. The plan should be consistent with the business area and functions.

Step 1:
Assume that KCA has been losing market share in the household products segment. Also, the falling prices means a range of products are not sustainable in the near future. The company needs to make a range of decisions on prices, margins, marketing expenditures, and product re-design/reengineering.

The company has also undertaken an extensive market research and also generated reports from its databases on consumer preferences, purchasing habits, feedback, repeat orders, and customer survey data. You have been given a task to analyse the data to assist the company with key decisions on marketing strategies.

Present your findings/analyses in a data table and/or graphical presentation. Also, include your analyses in the following plan.

Step 2:
Your Knowledge Management Plan will be developed around the following headings/topic areas;

Executive Summary
Aims and objectives
The need for knowledge management (Purpose and Outcomes)
Summary of data analyses (Part A) and trends
Knowledge Creation (What knowledge needs to be created)
Knowledge Harnessing and Sharing (How the knowledge will be used)
Knowledge Management Processes (How the knowledge will be created)
Staff learning and development needs and plans
Knowledge Management resources
Perceived constraints and contingency measures
Evaluation of Knowledge Management System

Ensure that all of the above areas are covered in your plan. It must be prepared as a formal business document that can be seen as an official document for submission to the management.

Assessment Task 2

Answer the following questions:

Q1. Describe the concept of knowledge management in your own words.

Q2. List legislation, codes of practice, and national standards relevant to knowledge management.

Q3. List and briefly describe three key benefits of knowledge management.

Q4. What are the key organisational barriers to knowledge sharing? Briefly describe at least five such barriers in your own words.

Q5. What is the Australian Standard for Knowledge? Briefly describe key features of the standard.

Q6. Briefly describe the following terms, and where they might be applicable;

Correlation calculations
Probability assessment
Regulation analyses
Dynamic programming
Linear programming
Queuing theory
Simulation
Transportation methodology

Q7. Give examples of existing and emerging technologies and how they can be used in knowledge and information management

Attachment:- Kimberly-Clark Australia Case Study.rar

Reference no: EM131189764

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