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Discussion 1: Describe the concept of customer lifetime value (CLV). Choose a business and show how you would go about developing a quantitative formulation that captures the concept.
Write a job description for Iris's new position, which is described in the following case scenario. What qualifications and responsibilities should be associated with this position?
Explain Ellen Longbow is the chief financial officer at a startup e-commerce firm that sells products popular with college students
Describe each market structure (perfect competition, monopolistic competition, oligopoly, and monopoly) and discuss two of the market characteristics of each market structure.
How does the business promote itself, e.g., personal selling, advertising, public relations, sales promotions, etc. How much does it spend on each activity?
Briefly describe the marketing campaign concept you are proposing in your marketing plan. Who is the target audience? What is your goal?
What is meant by marketing math in pricing? Discuss the significance of marketing math in overall marketing success.
Identify and describe a potential ethical dilemma that a marketer might face when segmenting a market. How might this concern be appropriately addressed.
What factors contributed to this experience? What changes could have been made to make an even better service experience? Why is service marketing important?
Analyze what direct marketing delivers and the impact on a target market. Discuss different direct marketing media's and the impact across cultures
Why are magazines a natural choice for vodka advertisements? What has Absolut done with its advertising to take full advantage of this medium?
draw the activity on node aon project network using microsoft project or visio. perform a critical path analysis for
Write a letter to an Embassy. Getting a F1visa and I20 can be challenging, because many governments are worried about the number of people
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