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Assignment:
Describe the concept of brand equity. Apply this concept to the caseprovided. How can the company strengthen its brand equity. Only use the learningsfrom the textbook and classroom instruction and activities to illustrate that youunderstand this concept. Provide sufficient detail.
Compare online product evaluation with traditional brick-and-mortar evaluation process. What advantage does each have in terms of convenience and usefulness?
Outline the key types of legislation affecting business operations. Provide at least five examples.
If you were the new global marketing management hire at Columbia Sportswear in charge of launching foreign sales and manufacturing, what would be your strategy
analyze the business deal or event
Detailed Question: Prepare an Integrated Marketing Communications (IMC) plan that logically and cohesively addresses the critical elements of IMC for a product you select. The product can be existing or fictitious
What is the decision facing Elizabeth Arden? What factors are important in understanding this decision situation? What are the possible alternatives? Fully describe at least two.
Compare and contrast the use of negative and positive appeals in advertising messsges by giving a few examples of ads that you especially like or dislike.
Describe and assess the current market growth strategy used by the brand. What should the market growth strategy be going forward?
You are about to close a deal, but you're thrown a curveball-the price is too high. You now need to negotiate a win-win outcome.
write a proposal of no more than 2100 words for facilitating change within gene one.determine two possible strategies
The 4 companies listed above have different promotional mix as they use to reach consumers/customers . Decide what you think is the best to each company.
What ENVIRONMENTAL influences are impacting your organizations strategies?define your organizations Competitive advantage.
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