Reference no: EM133036916

Problem: Select a Fortune 500 company or a small business you are familiar with either as an employee or through personal relationships with the owner. Included in this analysis is the following:

1. An overview of the company it products, ownership (public or private company), including its size (i.e. number of employees, number of locations, etc...).

2. Describe the competitors and their capabilities. The competitor's capabilities can be evaluated according to its strengths and weaknesses.

3. Conduct a PESTEL analysis. This is an analysis of the external macro environments that affects all firms is vital in strategic management process. P.E.S.T.E.L is a short for the Political, Economic, Social, Technological, Environmental, and Legal features of the external macro-environment.

4. Conduct a SWOT analysis on the selected organization. In the SWOT analysis you should examine the internal and external environment. The internal analysis of the organization should include an assessment of the internal environment's potential strengths and weaknesses. In looking at the external analysis of the organization you should look at an opportunities the organization could not be missed. Opportunities can take place when change occurs in the external environment.