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Question 1: Discuss the nature of the automobile industry? What issues did BMW face in launching the BMW Z3 Roadster? Describe the marketing strategy that it deployed in the launch.
Question 2: Describe the competitive landscape of the cosmetic industry? How has P&G positioned itself in this industry? What factors contributed to the success of the SKII brand? What criteria should P&G use to assess future opportunities for the SKII brand?
Identify the steps of product development
In this activity, you will begin to develop your marketing plan. It is now time to put it all together into one document.
Explain two key elements to consider when evaluating whether digital technology and information options are fit for purpose.
Please discuss "the interpersonal determinants of consumer behavior: cultural, social, and family influence and how they influence the purchase categories."
Did the moderator do an adequate job of getting the information needed by the SCC? Support your answer with thorough explanations. What would you have done differently and why?
Discuss the purpose of this concept and how it is calculated. Also perform your own research/analysis using these factors and provide your assessment
One example of how shadows can be used to generate art was by Etienne de Silhouette who used to trace people's silhouettes (hence the name). His big problem was that the small candles he used weren't very bright. Why didn't he simply use a bigger ..
What are the pros, cons, and risks associated with Nike's core marketing strategy? How have they managed to develop a strong customer relationship.
Discuss why the PLC is important to marketing managers, and provide examples of the possible implications if the PLC is not monitored.
Analyze the MARKETING ENVIRONMENT. The Marketing Environment is covered in a Powerpoint presentation provided - Briefly explain what you did and indicate the sources you have used.
How can Sephora's brand touchpoints be improved to reach non-Millennials? Please be specific here and include your original thought.
research and discuss maslows theory of needs and how it is applied to marketing.define the stages of the consumer
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