Reference no: EM132121561
Using PowerPoint or similar presentation software, describe your airline's management structure. If you can find it, include a link to their organization chart showing the companies departmentalization.
Be sure to include a brief (1-2 sentence) bio/background of the current CEO. (Always include APA citing) (6 slides not including front cover & references)
Furthermore, quickly describe the company's route structure. Do they use the hub-and-spoke system? If so, where are their hubs? Are they point-to-point? If so, why?
How does your airline market itself? Include a link to their most current marketing campaign. This might be a YouTube video of their current TV commercials or a link to their print advertising--whatever you can find.
What is the overall message of this advertising (i.e. how is the airline attempting to differentiate itself from its competitors)? Who are the airlines, primary competitors?
Describe how your airline prices their tickets and explain how this tactic is working for them. How does your airline calculate their prices?
Do they sell no-frills airfare?
What is included in your airlines' airfare? Would you organize their pricing structure differently? Include any links and cite all sources.
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