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Describe the company history and identify the change

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Reference no: EM132070644

Find a company that went through a big change within the last 12 months. The change may be a merger, buyout, downsizing, expansion, new marketing strategy, culture change within the company, change in CEO, or any other type of change. The company can be local or international.

Analyze the company and address the following:

  • Describe the company's history and identify the change.
  • Select the type of change - adaptive, innovative - or radically innovative, and explain your rational for your selection.
  • Describe if the change is reactive or proactive.
    • Explain how the change has or will impact the company (positively, negatively, or both).
  • Conclusion - provide any recommendations or ideas that can help the company overcome the change.

Reference no: EM132070644

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