Describe the communication process

Assignment Help Business Management

Reference no: EM131264066

Describe the communication process. The communication process has several steps. When an individual or organization has a message it wishes to convey to a target audience, it encodes that message using language and symbols familiar to the intended receiver and sends the message through a channel of communication. Noise in the transmission channel distorts the source's intended message.

Reception occurs if the message falls within the receiver's frame of reference. The receiver decodes the message and usually provides feedback to the source. Normally, feedback is direct for interpersonal communication and indirect for mass communication.

1. Why is understanding the target market a crucial aspect of the communication process?

Reference no: EM131264066

Questions Cloud

Depreciation and amortization expense : Cox Corporation recently reported an EBITDA of $22.5 million and $5.4 million of net income. The company has $6 million interest expense and the corporate tax rate is 35 percent. What was the company’s depreciation and amortization expense?

Expert system on artificial intelligence : The topic is expert system on artificial intelligence.

Discuss the role of promotion in the marketing mix : What is a promotional strategy? Explain the concept of a competitive advantage in relation to promotional strategy.

Using the profit-volume chart constructed in part : For the coming year, Loudermilk Inc. anticipates fixed costs of $600,000, a unit variable cost of $75, and a unit selling price of $125. The maximum sales within the relevant range are $2,500,000. Estimate the break-even sales (units) by using the pr..

Describe the communication process : Describe the communication process. - Why is understanding the target market a crucial aspect of the communication process?

Taylorism and toyotas version of lean : Why is management accounting in practice pulled between Taylorism and Toyota's version of Lean? What research evidence is there that the slack built into the TPS version of Lean is an essential part of long term success and should not be confused ..

Explain the goals of promotion : Why might a marketing manager choose to promote his or her product using persuasion? Give some current examples of persuasive promotion.

What was the amount of cash that the craft shop paid : The following events pertain to The Craft Shop, which began operations in October 2014. The company uses the perpetual inventory method. What was the amount of cash that The Craft Shop paid on October 10? What was the balance in The Craft Shop's cash..

Write a promotional plan : Write a promotional plan explaining your choice of promotional mix elements given the nature of the product, the stage in the product life cycle, the target market characteristics, the type of buying decision, available funds, and the use of a pul..

User Account

All Pages