Describe the claims to environmental friendliness

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Reference no: EM132581457

Question: Your initial discussion thread is due and you have to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses.

Claims to Environmental Friendliness

After reading "The ‘six sins of greenwashing': A study of environmental claims in North American markets," discuss the tension between business's interests in maximizing profits and the public's interest in receiving complete, truthful, and non-misleading information about products that they purchase. From a business perspective, what are the dangers of greenwashing? If you were a marketing executive, would you have a policy against greenwashing? Why or why not?

Guided Response: Respond to at least two of your fellow students' posts in a substantive manner.

Agree or disagree with your classmate's position concerning having a policy against greenwashing. Defend your position by using information from the week's readings or the readings related to governmental regulation.

Reference no: EM132581457

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