Reference no: EM131320691 , Length:
Consumer Behaviour Case study
Case study - Moleskine: Intergrating the techno and the retro by Kim Lehman and Gemma Lewis
Questions:
1. Describe the characteristics of the Moleskine consumer. Write down a list of the various personalities you think they might possess. Do they have anything in common with other consumers?
2. Outline the VALS program and Roy Morgan Values Segments. Where do you think Moleskin consumers fit into these systems? How could these systems assist marketers in planning the marketing mix?
3. What marketing communication tools does Moleskine use to connect with the modern consumer? What additional strategies could it use and how would these resonate with a global market?
4. Is it possible for other traditional product (paper-based or other analogue) to use similar segmentation and marketing strategies as Moleskine? If so what products could? If not, why?
Task Details: The case studies will be allocated to students by the tutor.
Student will need write answers to the questions of the allocated case study. The length of answer per question should be one page. you will also prepare a Power point Presentation of at least five slides. The answers should include current and published theory (see Research Requirements).
Research Requirements: Students need to support their analysis with reference from the text and a minimum of eight (8) suitable, reliable, current and academically acceptable sources - check with your tutor if unsure of the validity of sources
Marking Criteria: Marking rubrics follow in the next pages and are based on the following marking criteria:
Written response:
Analysis Research
extent and application
Recommendations/conclusions
Presentation
Special note:
(Please follow all the instructions and for reference to you a sample assignment is attached in PDF format to tell you that what we need in this assignment)
The required questions which are needed to be answered are at the last page of this file at the end of the case study provided. Plz follow the instructions.
Attachment:- Case Study.pdf
What marketing techniques or messages you believe had
: MKT 3000-In three (3) complete sentences or more, explain what marketing techniques or messages you believe had the MOST influence during this Presidential campaign.What sources of marketing/public information do you believe MOST influenced people ..
|
Discuss the classification of static fields
: Outline the steps involved in the electrostatic field analysis of a parallel plate structure and the determination of its capacitance.
|
What is the characteristic behavior of a stack
: What is the characteristic behavior of a stack? What is the characteristic behavior of a queue? What are the advantages of the java.util.Stack implementation of a stack?
|
Summarize the current state of victims rights in your state
: Write a 700- to 1,050-word paper in which you summarize the current state of victims' rights in your state (including identifying the existence of any victims' rights laws) and assess their impact on criminal law proceedings
|
Describe the characteristics of the moleskine consumer
: Describe the characteristics of the Moleskine consumer. Write down a list of the various personalities you think they might possess. Do they have anything in common with other consumers?
|
Taxes per year in order processing costs
: Your firm is contemplating the purchase of a new $550,000 computer-based order entry system. The system will be depreciated straight-line to zero over its five-year life. It will be worth $54,000 at the end of that time. You will save $290,000 before..
|
What do you think their leadership style is
: Think about a leader. This could be someone you know personally or someone that you are familiar with that was a leader. This can be a political figure (I don't want to hear about your political views but why this leader fits the definition of a l..
|
Learned about marketing in course
: Describe the three (3) most important concepts you have learned about marketing in this course. Explain why these concepts will be useful to you in your current or future position.
|
Determine the total cost of ownership for a single pc
: As CIO you are being tasked with determining the total cost of ownership for a single PC. In order to accomplish this you must gather the following information and create a total cost ownership calculator utilizing Microsoft Excel.
|