Describe the characteristics of potential customers

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Reference no: EM131904838

Assignment 1: PROJECT PROPOSAL: COVER PAGE & INTRODUCTION

Write a brief description of a company of your choice (existing or new) and its product or service. Include the company's mission statement and the company's strengths and weaknesses related to global business activities.

Tell us why you choose the specific country or region for the business.

It could be:

• Natural resources, agricultural products, or geographic factors (climate or terrain)
• Level of economic development and infrastructure
• Cultural characteristics, social activities, or demographic trends
• Changing political situations or legal factors
• Technology that may enhance production or distribution of an item

ASSIGNMENT 2: GLOBAL BUSINESS OPPORTUNITIES ANALYSIS

The Company:

Research the international operations of a company doing business in several countries. Obtain information related to:

• the products sold in various regions of the world;
• current and planned business activities in specific regions of the world-Asia, Africa, Eastern Europe, Middle East, Latin America;
• the company's strengths and weaknesses related to global business activities;
• Future actions that might be suggested for the company's international operations.
• Demand analysis: Analyze the potential demand for this product (or service) based on the current and expected market.

Criteria: 1-2 pages, APA format

Assignment 3: ACCESSING THE ECONOMIC ENVIRONMENT

Based on the country (or countries) you are analyzing for your global business enterprise, research information related to the following areas:

1. MAJOR PRODUCTS AND INDUSTRIES

Describe the country's
A. major industries,
B. major imports, and
C. major exports.

2. CURRENT ECONOMIC CONDITIONS

Assess the country's recent economic conditions related to GDP, inflation, interest rates, currency value, personal income, and employment. Suggest how these economic factors may attract or deter foreign investment.

Criteria: 1-2 pages, APA format

Assignment 4: PRODUCT AND TARGET MARKET PLANNING

1. PRODUCT CONCEPT

Identify the physical attributes, customer benefits, and competitive advantages of the product (or service) to be offered by the organization. Analyze geographic, economic, cultural, and legal factors that would influence offering a standardized or an adapted product for this market.

2. PRODUCT LIFE CYCLE

Discuss economic, cultural, political, or technological factors that might affect the speed of movement of the product (or service) through the stages of the product life cycle (introduction, growth, maturity, and decline).

3. TARGET MARKET

Describe the characteristics of potential customers in terms of geographic location, demographics, media habits, consumer behavior patterns, and lifestyle activities.

Criteria: 1-2 pages, APA format

ASSIGNMENT 5

Analyze problem 8 in the "Problems to Ponder" section at the end of chapter 3. Be as specific as possible.

Criteria: Prepare a 1-2 page paper. Your paper should also reflect scholarly writing and current APA standards. Please include citations to support your ideas

ASSIGNMENT 6

Analyze problem 2 in the "Problems to Ponder" section at the end of chapter 20. Be as specific as possible.

Criteria: 1-2 Page paper. Your paper should reflect scholarly writing and current APA standards. Please include citations to support your ideas

Required text

Skousen, M. (2013). Economic Logic. Fourth Edition. Washington, DC: Regnery Publishing. ISBN: 9781621572220.

Reference no: EM131904838

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