Describe the characteristics of effective market segments

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Problem 1: Briefly describe the characteristics of effective market segments.

Problem 2: Compare and contrast the four major strategies that are generally used to target market segments.

Problem 3: Describe a few ways in which a marketer can engage in socially responsible target marketing.

Problem 4: Describe the different types of value propositions on which a company might position its products.

Problem 5: Explain the four major segmentation variables for consumer markets.

Reference no: EM132840653

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