Reference no: EM132509316
Question 1. Choose a specific brand and product that was greatly affected by the shelter-in-place order in the United States. (35 points)
a. Describe the characteristic of the market before and then during the shelter-in-place order for the brand's product.
b. Describe the market segment before and the during the shelter-in-place order for the brand's product.
c. Explain the importance of the market segmentation before and during the shelter-in-place order for the brand's product.
d. If there is a second wave of COVID 19 in the fall, what will be the criteria of a successful market segmentation if a second shelter-in-place order would be for the brand's product.
Question 2. List the Marketing Research Process and provide an example of each step if a second shelter-in-place is ordered this fall and why this would be a great example for this event.
Question 3. Pick a Fortune 500 company that has products sold at Walmart.
a. List all products that the company sells (product mix)
b. Explain the product width and product line depth in comparison with the company's direct competitors.
Question 4. List, define and provide an example of the six categories of a new product.
Question 5. Choose a service.
a. Describe the components of your specific service quality and the gap model of service quality.
b. Describe the changes you would implement in your specific service to prepare for a possible second shelter-in-place order in the fall in order to take advantage of this opportunity and not be subject to the threat.
Question 6. Choose a finished product (different than any previously listed)
a. Define and describe the supply chain and the global supply chain management of this product in great detail (your finished product must have a global supply chain).
b. Discuss the changes that should be made to prepare for a possible second shelter-in-place order for this product's global supply chain management.
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