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Question 1. Describe the channels of communication that would be appropriate for generation that born between 1946-1964 and Generation Y/Millennials which born between 1981 and 2000 ?
Question 2. How tech-savvy are the people in the generations born between 1946-1964 and Generation Y/Millennials which born between 1981 and 2000 ?
Question 3. How would you market a product differently to a younger generation when they become older and need the same product? Will the characteristics of the generation factor into the marketing strategies? (example-medical care could be accomplished through facetime instead of visiting the doctor's office.)
How can a positioning analysis help a marketing manager identify target market opportunities? If you were a marketing manager for your cell phone company, what would you include in a positioning analysis for that company?
How does this company or person use Twitter to promote its products or services? (Please state the total number of Tweets, and the approximate number of tweets that you have sampled in order to draw your conclusion.) Who are in their network?
3. Marketers can select from three major levels of marketing coverage when determining the number and kinds of outlets in which to sell a product: intensive, selective, or exclusive distribution. Explain the differences among these three methods of d..
How is/can an MIS be used for marketing purposes?How can a CRM be used for marketing purposes?technological advances that affect marketing today?
Describe in detail the positioning strategy for each of these physician groups. Based on what you see here, what are the strengths and weaknesses of each of these groups? Explain your reasoning. The second group also discusses a concept called "pack..
Draft a mission statement for your product and set three (3) specific applicable marketing goals which you would like to meet in your marketing strategy.
Create a disaster recovery plan for your new E-business. Consider the disasters that are most likely to strike in the Midwest. Consider that the location of your new warehouse is next to an above ground jet fuel storage facility.
why it is so hard for people to change their assumptions? what are some specific reasons leaders need to be aware of
Describe how Zappos is building brand equity along the four dimensions of brand personality. What steps might Zappos take to build its private brands without endangering its relationship with the producers of manufacturing brands?
differentiate between the following a ship owners lien and maritime lien b air transport and rail transport c heavy
Explain Super IT bid and won a job from the City to upgrade the Iowa's Department's financial system
Choose one exceptional world leader living or dead, good or bad, past or present. Leaders may be Presidents, Prime Ministers, Inspirational, Religious, Courageous, Artistic, Scientific, Brave, Movie Stars, CEO's, Managers, Athletes but they don't ..
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