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Describe the business analytics models

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Reference no: EM133051410

In early 2012, the New York Times reported the story of a Target data scientist who was able to predict if a customer was pregnant based on her pattern of previous purchases.

a. Describe the business analytics models that the data scientist used.

b. Refer to Chapter 3 and discuss the ethics of Target's analytics process.

c. Research the story and note the unintended consequences of Target's analytics process.

Reference no: EM133051410

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