Reference no: EM131390084
Assignment : Goods and Services Marketing
The success of a product or a company in the marketplace is highly dependent on the target markets ability to distinguish a given product from another. One way this is accomplished is through branding. When it comes to branding, companies must make complex decisions that will have a prolonged effect on the perception of the product and company in the marketplace. In this discussion, you will discuss product placements based on brand name marketing in the film industry.
Scenario:
Product placement deals have been a common practice in the film industry for quite some time, but the focus on placing popular brands in movies and television shows was never as important as it is today. To execute this Discussion, watch one of your favorite television shows or a recent popular movie and discover a brand of a product that is featured in the plot of the story. Pay close attention, sometimes it can be tricky to identify a popular brand being featured if your mind is not consciously looking for it.
Directions to complete this Assignment:
? Read Chapter 10 in your textbook to understand how companies make branding decisions.
? View marketing uses of branding. Download the transcript.
? Watch the video segment concerning Brand, Design, and Differentiation as discussed by Tom Peters (Tom Peters Company ©1999-2014) to supplement your understanding of product branding by Tom Peters-Filmed by BVO 2009 and now available via YouTubeTM at:
https://www.youtube.com/watch?v=-odw-0n5rJE
Used by permission of Tom Peters. See www.tompeters.com for additional information.
Checklist: In 250 words or more, answer the following questions:
1. Identify the television show or recent movie you watched, and introduce the brand of a consumer product that you found was featured in the plot of the story.
2. Discuss the type of consumer product (convenience, shopping, specialty, unsought) you identified in the plot of the story. Explain your answer.
3. Discuss how the television show or movie increases or decreases the brand equity of the product.
4. Describe the brand strategy of the product you identified within the plot of the story.
Directions for Submitting this Assignment:
Review the grading rubric below before beginning this activity. Respond in a Microsoft Word document in a minimum of 250 words to the checklist items above using APA format and citation style. Make sure to include an additional Title and references page.
Analyze the major short run and long cost functions
: economics 550- Analyze the major short run and long cost functions for the low-calorie, frozen microwaveable food company given the cost functions below.
|
What frame of reference will customer use in making a choice
: What frame of reference will customers use in making a choice to use/purchase from Amazon?
|
Explain the operation of the circuit
: Refer to the circuit shown in Figure 32-7. Assume that timer TR is set for a delay of 10 seconds. Now assume that timer TR is changed from an off-delay timer to an on-delay timer. Explain the operation of the circuit.
|
What is the actual diameter in light-years of the cat
: Use the small-angle formulas = (θ ×d)/206,265 to answer the following question: What is the actual diameter in light-years of the Cat's Eye Nebula if its angular diameter (arcseconds) = 20 and its distance (light-years) = 3,300?
|
Describe the brand strategy of the product
: Identify the television show or recent movie you watched, and introduce the brand of a consumer product that you found was featured in the plot of the story Discuss the type of consumer product (convenience, shopping, specialty, unsought) you id..
|
What is the actual diameter in light-years
: Use the small-angle formulas = (θ ×d)/206,265 to answer the following question: What is the actual diameter in light-years of the Cat's Eye Nebula if its angular diameter (arcseconds) = 20 and its distance (light-years) = 3,300?
|
Would you expect the variance to be larger or smaller
: Would you expect the variance to be larger or smaller than the variance associated with the probability function used in the previous exercise? Verify your answer by computing the variance.
|
Create a vector of zeros
: Suppose we wish to create a vector of zeros using a variable sampling rate Fs. i) If we want the vector to have a duration of 5 seconds (starting at time t = 0), what is the formula for the number of samples nz we need in terms of Fs?
|
Would you expect the variance to be larger or smaller
: For the probability function would you expect the variance to be larger or smaller than the variance associated with the probability function used in the previous exercise? Verify your answer by computing the variance.
|