Describe the brand equity for your companys product

Assignment Help Management Theories

Reference no: EM133543037

Maybelline Cosmetics

Insights and Segmentation (Segment a market to identify the target customer of your company's product)

1. Research: Which three types of primary research do you think would be most effective for your company's product and why, and what ethical implications may exist for the types of primary research you recommend?

2. Target Customer: Who is the target customer for your company's product & What is the estimated $ value of the segment

3. Value Proposition: What is the value proposition of your company's product?

Product Strategy (Evaluate the brand equity of your company's product, and recommend an ethical development process and life cycle management for your company's product)

1. Sources of Brand Equity: Describe the brand equity for your company's product. What is the differential influence the brand can impose relative to competing brands?

2. Ethical Production Processes: Discuss the ethical implications of your company's product, from development, through use, and to disposal. What strategic advantage can you develop based upon these practices?

3. Positioning Statement: Draft and share a product positioning statement for your Course Project company. Be sure to include the following in your statement: The target segment, the target segment's unmet need, the product concept and specific points of product differentiation.

Reference no: EM133543037

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