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Assignment:
Choose a company and describe its brand equity in at least 2 of the following areas: brand awareness, brand loyalty, perceived quality, brand associations, or brand assets.
What suggestions or changes do you recommend to this organization in order to foster a more motivating environment that will enhance the performance of employees?
The triple constraints for creating cost estimates include resources, time and money. What cost estimation approaches provide consistent triangulation of triple constraints for creating accurate estimates? Should different approaches be used for d..
You are a marketer who wants to find out how best to market your new, fat-free, low-calorie candy bar.
Explain website functionality and e-marketing research
The ad has generated strong reactions on social channels, and the brand is facing a wave of reaction to the ad. Was Gillette marketing strategy a good or bad?
The part of the marketing plan that examines limitations that a company might face in marketing strategy development or implementation is the
Watch the California Milk Advisory Board video found within this folder. After watching the video, provide your answers to the following questions.
Describe how the points made in the article pertain to your company or a company that you are familiar with, describing the impact or potential impact, implications, implementation and objectives.
Describe the expected interest groups and there specific arguments, Discuss the context of this legislation - name the expected demanders and suppliers
What was Celcom's business strategy and what was the role of customer relationship management in that strategy?
Compare and contrast the promotional strategies used by two (2) different companies for a similar product within the category that you selected
How do you see social media influencing your venture? How will your target audience access your venture through mobile devices?
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