Describe the benefits of utilizing a house of brands

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Question 1) point of difference (POD) can be established utilizing two methods. Describe each and provide 3 examples to support your answer.

Question 2) why do company line extension and category extension to extend their brand portfolios.

Question 3) describe the benefits of utilizing a ‘'House of brands and a ‘'branded house'' approach in building a brand portfolio.

Reference no: EM132689331

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