Describe the basic idea behind a focus group

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Reference no: EM131952382

Question: 1. Describe the basic idea behind a focus group. Are focus groups an effective way of gathering data about customer preferences and tastes?

2. Should focus group settings be formal and highly structured? Explain the rationale for your answer.

3. How can firms gain an overall understanding of the market segments they serve? Make your answer as substantive as possible.

Reference no: EM131952382

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