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Describe the basic elements of marketing

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Reference no: EM132242119

Question: Topic: Basic Elements of Marketing

3-5 Pages

Research a local health care organization of your choice, and complete the following tasks:

1. Perform a strengths, weaknesses, opportunities, and threats (SWOT) analysis, listing at least 2 points in each area.

2. Information can be gathered from the Web site or articles about similar organizations from the readings. For example, extended hours of operation could be a strength (internal).

3. Choose 1 strength or opportunity, and create a marketing strategy that would promote a competitive advantage for this organization within the community being targeted.

4. Determine whether your approach will be market penetration, development, diversification, consolidation, or strategic alliances.

5. Are you the market leader, a challenger, a follower, or are you creating a market niche?

NOTE: You need to support your work with at least 4 academic or professional peer-reviewed sources that were published within the past 5 years.

Reference no: EM132242119

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