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Describe the balanced scorecard

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Reference no: EM133088526

1. What activities does Philips undertake as gestures of Corporate Social Responsibility? How do these impact the stakeholders?

2. Describe the Balanced Scorecard. How might you apply the balanced scorecard framework to measure performance of Philips?

3. What are the elements of the marketing mix? What element of the marketing mix would charge of marketing for Philips focus on first and why?

4. What is a value chain and how is it important for determining strategy?

5. What would be some of the advantages and disadvantages of expanding Philips' manufacturing operations in the Middle East? Describe at least three options for entering the region

6. Explain the difference between multi-domestic, global and transnational strategies. If Philips were to expand in the Middle East, which strategy would they recommend, and why?

Reference no: EM133088526

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