Reference no: EM133525760

Question 1:

• Detail the costs of implementing my two marketing assets. Describe the asset briefly along with the cost. Determine how the cost will be allocated towards strategy, development, execution, and analytics. Include examples from similar campaigns.
• need a budget for my campaign and demonstrate my rationale for the decision. Be sure to base the budget on research.
• Describe the budget allocation. Include specifics in terms of the budget priorities. Provide the rationale behind my reasoning.

Question 2:

• Determine the time required for each task in the digital marketing plan, including strategy, development, execution, and analytics timeline. Provide examples from similar campaigns.
• need a working marketing calendar that describes what parts of the plan happen at what dates in the marketing timeline. Include time frames for measurement, evaluation, and adjustments.
• Include my rationale on the proposed timeline. For example, explain that the campaign is designed around a seasonal holiday or a summer promotion. Include specifics about operations and dependencies. Use relevant theories and research to support my reasoning.