Describe the archetypes of successful engine twos

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Reference no: EM133298576

Case: According to the article by Allen and Zook, "In the past the most reliable way for businesses to find their next wave of growth was to mine their one or two strongest core businesses and apply their most distinctive capabilities in adjacent markets". "Yet more recently, we have seen the success pattern begin to change. More businesses with strong growing cores are learning the art of building large new cores - what we call engine twos".

After reading this article, respond to the following questions in paragraph form:

Describe the archetypes of successful engine twos

Give a brief description of the four foundational elements for successful engine twos described by Allen and Zook. Which one to YOU believe to be most important? Offer some support for your answer.

When might pursuing a engine two growth strategy be a bad decision?

Reference no: EM133298576

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