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E-business for HospitalityAim and purposeThe aim of this unit is to enable learners to gain knowledge and understanding of e-business in the hospitality industry, the benefits, impacts and barriers to the development of e-business within hospitality businesses and the relevant features of effective hospitality websites and key sales and marketing issues.Learning outcomesOn completion of this unit a learner should:1 Know about e-business in the hospitality industry2 Know the benefits of e-business and its impacts for hospitality businesses3 Understand the barriers to the development of e-business within hospitality businesses4 Know the relevant features of effective hospitality websites and key sales and marketing issues.AssessmentP1 describe the applications of e-business in hospitality P2 describe benefits of e-business for hospitality businessesP3 list ways e-business can impact on the hospitality industryM1 compare the ways in which hospitality businesses make use of the benefits of e-businessD1 assess the impact of ebusiness on the hospitality industry, highlighting the benefits and barriers overcomeP4 explain barriers to the development of e-business within hospitality businesses and strategies used to overcome themM2 analyse the effects of the different barriers to e-business and the strategies used to overcome themP5 describe features of effective hospitality business websites P6 describe sales and marketing issues of which hospitality businesses need to be aware.M3 compare different types of hospitality business websites and assess their overall effectiveness.D2 evaluate a website from a hospitality business and make recommendations for improvement.
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