Describe the alumni messaging data

Reference no: EM132396731

You are consulting for Holmes U. on this project, and order a survey of 367 Holmes U. alumni, who are each shown the three postcards. They tell you which is most likely to increase their engagement with Holmes U.

Your task is to decide from the data whether you have evidence that any of the postcards are a better fit for any of the groups of alumni.

Tasks

• Describe the Alumni messaging data, and create graphs to visualize the data.

• Are the postcards equally likely to be chosen as most effective? Test this using a one-way chi-square test.

o Hint: use the One Way Frequencies dialog in SAS Enterprise Guide, and include the frequency of responses. Your chi-square test statistic should be 17.3678

Is the choice of postcard independent of gender? Test this using a chi-square test for independence.
o Hint: use the Table Analysis dialog in SAS Enterprise Guide.
Is the choice of postcard independent of degree earned? Test this using a chi-square test for independence.
Write up your findings in a case report (you can use the template from below).
o Be sure to recommend which postcard should be used for each of the four groups: Male undergrad, Female undergrad, Male grad, Female grad; or say whether you think two or three of the options are equally good for any of those groups.
o Given that it is cheaper to produce fewer designs, do you think Holmes U should produce all three designs?

Submit your report like this template.

Attachment:- Tasks.rar

Reference no: EM132396731

Questions Cloud

Write a discussion paper about the topic of diabetes : Write a Discussion paper about the Topic of Diabetes and add reference list please. Diabetes is characterized in different types such as; Gestational Diabetes.

How much is the 6 month forward rate for yen : How much is the 6 month forward rate for yen? The yen is selling at discount or premiun? Why

D/508/0491 Managing A Successful Business Project : D/508/0491 Unit 6 Managing a successful business project Assignment Help and Solution. Nescot College, UK. Establish the aim of the project

Single greatest physical threat to information systems : What do you think is the single greatest physical threat to information systems? Fire? Hurricanes? Sabotage? Terrorism?

Describe the alumni messaging data : Describe the Alumni messaging data, and create graphs to visualize the data and Are the postcards equally likely to be chosen as most effective

Calculate? salco total asset? turnover : Calculate? Salco's total asset? turnover, operating profit? margin, and operating return on assets. Round to two decimal? places.

What is the current price : Fowler, Inc., just paid a dividend of $3.05 per share on its stock. The dividends are expected to grow at a constant rate of 5.5 percent per year

Calculate the weighted average cost of capital : Calculate the weighted average cost of capital (WACC) for Au Pair Migration Services Ltd.

Extremely important for creating competitive advantage : The Path to Information Value" that Seventy percent of managers and executives say data are "extremely important" for creating a competitive advantage.

User Account

All Pages