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To prepare for this Discussion:
Consider the message you want for the advertising campaign.Consider what the advertisement should accomplish.Consider how the advertisement will convey brand value.Evaluate various media (billboards, banner ads, TV commercials, etc.) that may best convey brand value and explain your selection.Draft a narrative of the advertisement and explain how you will convey the brand's message.With this in mind:
Develop an advertising brief. Imagine you are going to pitch an idea for an advertising campaign.
State the essential problems or issues that your advertising campaign is meant to address
State the objectives of the advertisement campaign, define the target audience, and state the major selling/key benefits of the product
Describe the advertisement, including the content (narrative and/or visual elements), the appeal, and the creative execution of the appeal. Include any specific information or requirement
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