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Imagine Nivea is extending its brand by launching Nivea hair and beauty salons/stores (which would have the full Nivea range) as well as introducing Nivea hair colouring products.
Discuss the advantages and disadvantages of these brand extensions for the Nivea brand. Additionally, explain the managerial assumptions behind the decision to launch the extensions. In your answer, include an explanation of how the two brand extensions might build brand equity for the parent brand. Lastly, discuss how these brand extensions can build their own brand equity
Analyze and explain the origin(s) and subsequent evolution of your personal and workplace values.
Describe qualitative measurement as it relates to your job and personal experience.
Your company, NL&C Corporation, has recently taken on a new, large client. That is great news for the organization and its future opportunity! You have just heard this news in a management meeting.
Discuss and explain how is the roadmap related to the goals and objectives of Coca-Cola Company.
What is the expected payoff for actions A1 and A2 above? What would be your recommendation?
What advantages might former Vice President Al Gore enjoy regarding his addition to the board of directors of Apple Computer?
The Balanced Budget Act of 1997 brought about major changes in the way that American healthcare is financed-there were many changes in funding and many new requirements for hospitals and other providers to meet.
List at least two demographic tools you can use to help develop the demographic profile.
Show the importance of communication and information exchange to project success and explain what are the crucial features and elements of effective communication and information exchange in successful projects?
Advancements in technology: internet as a mechanism to cross cultural barriers
Description of Cost leadership strategy - If a firm is following the cost leadership strategy, and overhead accounts are complex, then the?
Define and distinguish between modularity and product platforms.
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