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Assignment: Super Bowl Commercial
Pick your favorite Super Bowl commercial and answer the following questions:
I. Describe the ad, the brand, and basic message.
II. What consumer needs were identified?
III. What was the target market and how was this market shown in the ad? Describe the demographic and psychographic characteristics you think the ad targets. Explain why you think this.
IV. Do you think this advertisement is effective at gaining the attention of the target audience? Explain why or why not. Which specific part of the advertisement catching the attention of audience?
V. What particularly did you like or dislike about the ad?
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