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Assignment:
Can you please study the case and answer these following questions as this unit is marketing management. Can you please put the reference as well.
Details and Questions
Case A: United Way of Greater Victoria - Connecting with Millennials
Review the case and based on your chapter learning and topics covered so far, answer the following questions.
Q1. Describe the marketing exchange relationship between United Way of Greater Victoria (UWGV) and its customers. (Approximately 200 words)
Q2. Describe the 5C5 of the marketing framework as they pertain to United Way of Greater Victoria (UWGV). (Approximately 400 words).
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