Solution-Describe technique that fox lake use to encourage

Describe technique that fox lake use to encourage parties

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Reference no: EM13894930

1. Describe techniques that Fox Lake could use to encourage wedding parties to contribute their social capital to Fox Lake. On the surface, Fox Lake appears to be the primary beneficiary of such a contribution. What can Fox Lake do to increase the value of such contributions to wedding parties?

2. Describe ways that Fox Lake can make it easy for wedding parties to contribute their social capital to Fox Lake via Facebook and Twitter.

3. Traditional CRM, in which resources are allocated to customers on the basis of their lifetime value, makes no sense for weddings, unless Fox Lake wants to market to those most likely to divorce. Anne under- stands this and decides that Social CRM makes more sense.

4. Paul Greenberg, CRM at the Speed of Light, 4th ed. (New York: McGraw-Hill, 2010).

Suppose she wants to create a variety of touch points for those who are in the market for wedding venues. Using the SLATES model, specify how Fox Lake could create a Social CRM site with the follow- ing elements:

a. Search

b. Links

c. Author

d. Tags

e. Extensions

f. Signals

Reference no: EM13894930

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Describe technique that fox lake use to encourage parties : Describe techniques that Fox Lake could use to encourage wedding parties to contribute their social capital to Fox Lake. On the surface, Fox Lake appears to be the primary beneficiary of such a contribution.

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Describe technique that fox lake use to encourage parties

Reference no: EM13894930

Reference no: EM13894930

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