Describe strategy plays to make regional chain of yogurt

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Describe strategy plays to make your regional chain of yogurt shops successful.

How will you "position" your brand versus competitors, and why? What trade-offs are you willing to make to achieve the position?

What questions does your management need to answer to gain strategic alignment around your value proposition and trade-offs? (You may want to show SWOT analysis and definitely use the Five Forces tool from this week's reading.)

THE READING IS TWO ARTICLES FROM THE HARVARD BUSINESS PUBLISHING:

  • The Five Competitive Forces that Shape Strategy
  • What is Strategy?

https://hbsp.harvard.edu/coursepacks/752317

https://hbsp.harvard.edu/download?url=%2Fcourses%2F752317%2Fitems%2F96608-PDF-ENG%2Fcontent&metadata=e30%3D

https://hbsp.harvard.edu/download?url=%2Fcourses%2F752317%2Fitems%2FR0801E-PDF-ENG%2Fcontent&metadata=e30%3D

Reference no: EM132796232

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