Describe strategic planning theory

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Reference no: EM132808337

Scenario

You are a member of the strategic planning department at Ceiling and Visibility Unlimited (CAVU) Innovations, the current leading designer of senior citizen communication technologies. The company is growing, and its current strategic plan will end in a year in a half. As a result, new employees have been hired for your department to help with planning and developing the new five-year strategic plan. The director of your department has tasked you with creating a training presentation to educate the new employees about the philosophy of CAVU's strategic plan.

CAVU Mission Statement:

At CAVU Innovations, we work to connect senior citizens to their family and friends through easy-to-use technology tools. Our success is defined by our ability to provide accessible technology that enables individuals to communicate in an engaging and convenient way with those they love most. By researching and adapting the most innovative technology in the country, CAVU Innovations is able to provide high-quality, affordable, and innovative technology tools to meet the unique needs of our world's senior citizens.

Directions

The director of strategic planning for CAVU Innovations has tasked you with creating a training presentation about the company's strategic plan philosophy for recently hired employees. Your director would like the presentation to include information on the following components of the organization's strategic plan philosophy:

  • Overview of the strategic planning process
  • Theory of strategic planning
  • Frameworks and models of strategic planning
  • Considerations and next steps in the strategic planning process

Questions

Theory of strategic planning:

  • Describe strategic planning theory, and explain its importance to the strategic planning process.
  • How does strategic planning theory inform the strategic planning process?
  • How does strategic planning theory influence the choices made by an organization?

Reference no: EM132808337

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