Reference no: EM13730166
1. Describe strategic alliances and why they are important in marketing. Give an example using either real or fictitious companies.
2. Define the concept of a stakeholder as it relates to marketing. Using Saint Leo as an example, identify three specific types of stakeholders and briefly describe why each is a stakeholder in the university.
3. Define the terms Feature and Benefit and explain the difference between them, including how each functions in a marketing or communication plan. Give an example of each for a specific product.
4. What concept in product management does the image below represent? Briefly describe the concept and the role it plays in marketing. Identify each of the five phases and describe the typical marketing activities that might occur during each phase.
5. In our discussion of Integrated Marketing Communications we identified four major types. Describe each of these and provide an example of each to promote Saint Leo's graduation ceremony.
6. In the slides discussing Product Management we identified four unique qualities of services. Describe each of these and provide a specific detailed example of each.
7. We discussed the bell curve that represents the types of consumer adopters. Describe each of these including the approximate percent of the consumer base each represents. Using specific products give an example of each.
8. We discussed in some detail the nature and application of a SWOT analysis. Briefly define the four elements, tell me if they are internal or external to the firm, and give me an example of each using Saint Leo.
9. Briefly describe the concept of a supply chain and provide a specific example. You may not use any of the examples used in the class.
10. There are three types of potential influences on the consumer buying process. Identify each of these and give a specific example.
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Personal or professional decision
: Identify a time in your life when you had to make a personal or professional decision such as buying a home, changing jobs, enrolling in school, or relocating to another state or region.
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Demand and how does demand estimation affect planning
: "From your experience, and with your knowledge of the components of supply and demand, do you think it is possible to manipulate the equilibrium price?
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Functions of management
: Write a 1,050- to 1,400-word paper in which you explain how internal and external factors affect the four functions of management. In your paper, explain how the following internal and external factors affect the four functions of management. Incl..
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Resource considerations for strategy implementation
: Internal dynamic and resource considerations for strategy implementation, including key budget information
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Describe strategic alliances and why they are important
: Describe strategic alliances and why they are important in marketing, Define the concept of a stakeholder as it relates to marketing
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Describe the organizational structure
: Describe the organizational structure of your selected organization. Compare and contrast that structure with two different organizational structures.
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New venture creation entrepreneurship
: Read the Kurt and John Bauer case New Venture Creation Entrepreneurship for the 21st Century.
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Identify potential risks to the project
: How you would respond to the situation described in the scenario. Identify potential risks to the project if you do or do not take action. Explain strategies you might use to mitigate the risks you identified.
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Determine the motivational strategy or strategies
: Determine the motivational strategy or strategies that would likely be most appropriate for each of your three employees based on their individual characteristics, and complete the Motivational Action Plan for each employee. How will you leverage ..
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