Describe some of the potential abuses marketers

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1. Describe some of the potential abuses marketers could make of their understanding of customer buyer behavior. What is the marketer's ethical responsibility with respect to these opportunities for abuse?

2. Outline some measures you can or should take to maximize your value (and that of the degree you are earning) to, and enhance the satisfaction and customer loyalty of, your current or future employer.

Reference no: EM13332296

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