Describe some of the challenges of online marketing

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Question: Describe some of the challenges associated with online marketing and e-business. One of the challenges to e-business is developing safe online payment methods. Most fi rms involved in e-business use Secure Sockets Layer technology to encrypt information and provide authentication. The growth of e-business has also been hampered by consumer security and privacy concerns and fraud. In addition poor Web site design and service, unreliability of delivery and returns, and lack of retail expertise has limited e-business success. The Internet can also generate confl ict among manufacturers, wholesalers, and retailers and present another avenue for copyright disputes.

Reference no: EM131457661

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