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Describe social media campaign that you intend to evaluate

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Question - You are the CMO of Pup Box, a company that offers monthly pet subscription box that sends premium toys, treats, and grooming products to dogs. The company hasn't been satisfied with the retention rate lately, and you are tasked to design a social media marketing campaign to increase customer retention. Describe the steps that you take to create and evaluate the performance of the social media campaign:

a. What are the metrics (KPIs) that you choose to evaluate customer retention? 

b. What social media platform(s) will you focus on? Why?

c. Describe the social media campaign that you intend to evaluate.

d. How will you design an experiment to measure the effectiveness of your campaign?

Reference no: EM133046175

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