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Comprehensive Case- Abercrombie & Fitch Co.: Looking to the Future
Questions
1. What can any retailer learn from this case?
2. How could A&F enhance the total retail experience at each of its store brands?
3. Describe several uncontrollable factors that impact A&F.
4. Analyze A&F's overall retail strategy.
5. What kind of loyalty program(s) should A&F offer? Present details in your answer.
6. What recommendations would you suggest to A&F as it looks to the future?
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