Reference no: EM132339581

Select one product. In a two- to four-page paper (excluding the title and reference pages), describe seven different types of consumer promotions from the twelve shown in Table 6.2 of the text and assess how each of the seven types would be applied to your product. Determine which strategy is the most effective and explain why.

The Consumer Promotions paper

Must be two- to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style as outlined in the Ashford Writing Center.

Must include a separate title page with the following:

Title of paper

Student's name

Course name and number

Instructor's name

Date submitted

Must use at least two scholarly sources in addition to the course text.

Must document all sources in APA style as outlined in the Ashford Writing Center.

Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.

Required Text

Please read the following chapters in Integrated marketing communications: Advertising, public relations, and more:

Chapter 5: Personal Selling

Chapter 6: Sales Promotion